Missing Ingredients – exploring the social aspects of bread


The industrialization of bread has inarguably made bread cheaper, more consistent and dependable. But what have we lost through adopting a modernistic approach? This project seeks to cast light onto the social consequences of modern bread.

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Missing Ingredients is rooted in ethnographic research. A series of ethnographic interviews and workshops with a collection of local bakers revealed an intense engagement with their craft, but also a desire to better engage with their community, as well as a concern about the misconceptions of current food paradigms. For example, why is artisanal bread, which is highly delectable and nutritious, considered a luxury when the cost of potato chips is nearly triple the price per weight? And if we consume bread from a factory that is well over 600 times more efficient than a local bakery, why is it only 33% less expensive?

This project is a collection of socio-material experiments which propose counterfactual bread realities and a way for people and bakers to meet over our beloved foodstuff. What if varietals of wheat were treated like wine grapes? What if the tradition of the communal made an appearance in 21st century Copenhagen? Missing Ingredients explores and proposes possible futures for a more engaging, respectful and delicious future for bread.



Tyler Powell in collaboration John Sterchi, Arturo Romera Figueroa, Sam Little and Natalie Suntrup.

Contact: tylercpowell@gmail.com

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Learn more about the thesis project at the Design and Architecture Graduation Exhibition 1/7 – 13/8 2017 from 11.00 – 18.00 at KADK. Address: Udstillingen and Festsalen, Danneskiold-Samsøes Allé 51-53, 1435 Copenhagen K.

About Eva Brandt

Eva Brandt is Professor in Social Design at Design School Kolding. Eva is scientific leader of the Lab for Social Design. The main part of her research is about how designers can stage open design processes (design labs based on participatory design/codesign) with many participants who both can inquire into existing practices and explore possible futures in common. She also contributes to theorizing about experimental design research driven by programs and experiments. She has been contributing to several books such as Design Spaces (IT Press, 2005), Rehearsing the Future (The Danish Design School Press, 2010), XLAB (The Danish Design School Press, 2011), Facilitating Change – Using Interactive Methods in Organizations, Communities and Networks (Polyteknisk Forlag, 2011), and Routledge International Handbook of Participatory Design (Routledge, 2013). Practice Based Design Reseach (2017). Ledelse og samskabelse i den offentlige sektor (2018). Eva has been chairing the Nordic Design Research Conference in 2013, and are chairing the Nordes 2021 too.
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